Knowledge and Expertise in Website Design

Effective website construction and design requires a combination of knowledge, professional expertise, experience, and innovative thinking.

Understanding the Needs of the Internet Era
The website is where the potential client receives information and a first impression of the company, services, or products it offers.

The design of the website, it structure and the quality of its content, will lead the user to decide whether to stay on the website and make contact.

“You won’t get a second chance to make a first impression.”

This sentence sums up the meaning of website design – to create a situation where the visitor will want to stay on the website and make contact with your company.

Understanding the Media
Technological developments have led to the increased use of tablets and smart phones for Internet browsing.

Professional web design begins by understanding the nature of the website. We need to know the audience being targeted by the site, the goals and objectives in planning the site, and the site’s main message has to be defined.

Gathering and analyzing the information is the first step to website design.

Correct design is smart design.

The design of the User Interface (UI) is a significant factor affecting the scope of activities of the visitors to the site. Moving around from one page to another should be easy and convenient, there should be a clear division between the main topics and the subtopics, and the visitor must be able to navigate easily from one page to another with minimum effort.

The structure of the site being designed (the Grid) has to be determined – the location of the User Interface, the content, the images, and the internal and external links.

The color scheme of the website has to be chosen carefully – colors reflect atmosphere, and the site must be designed using shades of an appropriate color to strengthen the message the client wishes to convey.

Display – the professional process of creating a web site must take into account the different resolutions and screen sizes on which the site will be viewed in order to provide optimal viewing on all devices: desktop computers (PCs), tablets, and mobile phones.

Dynamics in web design is typically achieved by incorporating Flash animation, which is not supported by Apple iPads and iPhones; a different solution is required to achieve a fully animated display on these devices.

Visual Aspects – pictures should be proportionate to the media used, integrated videos should be compatible with the media used. These aspects and more are vital to the professional design of your site.

The loading speed of the website depends on correct encoding of the web pages, and graphics appropriate to the media used. Speed of loading is an important component for search engines seeking sites to promote, and also affects the visitors’ decision whether to stay or move on.

Website promotion and search engine optimization (SEO)

Correctly identifying the nature of the web site and the professional design of the web site, including correct titles on the web pages with key words interwoven in the textual content, ongoing care of the web content and checking statistics – all this together will promote the website to the first pages of the search engines

Web Design – Visual Communication

The website is a way of communicating visually with the visitor.

The communication is based on creating a

positive user experience.

In order to be useful, the design of the web site must match the needs of the visitor - the user can find what he is looking for.

Textual content should be written with a marketing approach.

Visual messages - through color and images. The color scheme used in the site is of vital importance. Research shows that certain colors can create a feeling of discomfort among visitors to a site. In order to choose the right colors, professional knowledge is needed.

Motivation - different elements used in the web pages aimed at arousing the visitor’s interest, causing him to download material or make contact.

Ease of operation - the information to be found on the website should be available and accessible from any web page using a simple and clear system of navigation, divided into topics and subtopics, categories and subcategories.

Reliability - creating a sense of security for the visitor with regard to the company and its products.